Influencer marketing is the practice of leveraging the influence of social media personalities to promote products or services. It’s a way for brands to reach new audiences and drive awareness of their products and services. Social media influencers have significant reach and are able to create genuine customer engagement and trust. Influencer marketing is also more affordable than traditional advertising because you can target a niche audience, which allows you to reach only people who are interested in your product.
Over the last decade, the way we consume and share media has changed drastically.
Influencer marketing has been the talk of the town over the last few years as brands continue to harness the power of social media influencers to drive sales and boost brand awareness. With more and more influencers showing up on the digital scene, it is no wonder why the industry is seeing a rise in this type of marketing.
Whether it’s a news story, a video, or a blog post, consumers are more likely to turn to a third party to help them decide what to believe.
Influencer marketing has been a popular form of marketing for a few years now. Influencer marketing consists of brands working with individuals who have large followings on social media to advertise their products and services. Influencer marketing can work extremely well as people are more likely to trust their recommendations if they know or have interacted with them in some way.
Influencer marketing has skyrocketed as a result.
Influencer marketing has been a hot topic for marketers in the past few years, and for good reason. Influencer marketing is a highly effective way to increase brand awareness and drive traffic to your website. Influencer marketing has proven to increase brand awareness by 22% and drive 85% of consumers to purchase products they hadn’t planned on buying.
The value of an influencer’s audience is on the rise.
The social media landscape is constantly changing, and so are marketing strategies. While paid marketing is still a popular tactic, it’s no longer the only game in town. Influencer marketing is on its way to becoming the norm as more and more brands discover the value of leveraging the audience of a highly-engaged influencer.
6of marketers use influencer marketing.
According to a report by Influencer marketing Hub, the number of brands that are using influencer marketing increased by 23% between 2017 and 2018. The number of influencer marketing campaigns has also increased by 35% within the same period. Influencer marketing is on the rise because it produces results. Influencer marketing allows brands to tap into the trust of their target audience and build strong relationships with them.
8of Bmarketers plan to increase their use of influencer marketing in the next months.
Influencer marketing is definitely a fast-growing trend. According to a report from Influencer Marketing Hub, the number of marketers using influencer marketing increased by 17% in 2018 alone. This is expected to increase to $17 billion by 2022. Influencer marketing is a great way for your brand to reach a new audience, build a relationship with an influencer, or simply support them and promote their content. But why are influencer marketing campaigns so popular? Because they work! Influencer marketing campaigns have been shown to increase brand awareness by 43% and increase conversions by 35% and average ROI by $500.
7of marketers say influencer marketing can help them reach a target audience they could not otherwise reach.
If you’re looking to ramp up your influencer marketing efforts, you’re in good company: Almost 70% of marketers say they’re planning to increase their investment in influencer marketing in 2019. And the competition to get in on the action is getting more intense as influencer marketing continues to grow in popularity. While you can easily stumble upon an influencer marketing campaign, it can be extremely challenging to work with the right influencer for your business.
Conclusion
Influencer marketing is definitely on the rise, but it hasn’t reached its full potential yet. According to the 2019 Influencer Marketing State of the Industry report, 66% of marketers plan to increase their influencer marketing budgets in the coming year. While that’s a lot, it still only accounts for a 15% increase in spending. There’s still a lot of room for growth in the industry, especially in the B2B space.
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